ALL CELTIC MUSIC
All Celtic Music is an online store specialising in traditional and folk music. For Celtic Connections 2009 they decided to do something a little different to promote their services.
The solution was a free download offered to everyone attending any show at this year's festival. To make the leap from 'in-person' to online we devised a gift card bearing a unique code. 30,000 cards were produced, each with a code the user can enter at the All Celtic Music store to redeem their download.
This project provided a challenge in both deciding on the method of production and generating a code that would be both secure and allow the client to monitor response.
The project proved a great success with downloads reaching a very high level and All Celtic Music gaining a significant boost in profile amongst their target audience.
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