T IN THE PARK
Designing the T in the Park website from 2003 - 2006 was a real pleasure. Having been in attendance at every festival to date we felt at home with the demands of the project.
We created a site that could encompass all the activity of the festival, cater to the desire for information for festival goers, made sure the brand was carefully represented throughout and, crucially, that fans could get tickets.
From inital design to final curtain we worked alongside the multiple agencies responsible for the event.
We created images and content where necessary, fleshing out the information on artists appearing, made sure the very latest updates were always available and managed the enormous mailing list of the event's dedicated fanbase.
We even created pages on-site, during the festival site to break news as it happened and when they announced the launch of 'Early Bird Tickets' - a third of had sold before we even got home.
T in the Park became a year round project with a requirement for regular eflyers to break latest news and during sale times we were on hand to make sure that the site could handle the phenomenal amounts of traffic generated.
Mailing List Management